Truck Driver and Fly Fishing Fashion Collide
The industry segment of the fashion world that serves up design and marketing to long haul truckers is considering a change in focus as a result of apparel trends in the fly fishing community. Industry spokespeople claim that fly fisherman are more and more emulating the traditional “trucker” look with their style. “Trucker” style mesh/foam hats, plaid shirts, puffy vests, comfortable pants and slip on shoes are all common sights at both local fly shops and trucker stops these days. As such, the textile industry is shifting focus to marketing products to the fishing industry.
However, this merger of styles has been causing some confusion in several social circles as the two groups are often mistaking each other for peers. A long haul trucker based out of the Grand Rapids area was recently quoted saying:
“I was at a gas station last week, saw a guy over at the instant latte machine who I assumed was a fellow trucker based on his appearance. Had the mesh back hat, fancy vest for holding sunglasses and road snacks, comfy pants and the all important crocs. But when I asked the fella what kind of rig he was running, he rambled on about a custom scandi butter stick rocking a hella aggressive front taper and mow leaders’. I figured he worked for some European trucking outfit until I saw him walk out and get in an early 2000s Toyota Tacoma with more stickers on it than should be legal. It was at that point I realized he was a into that whippity whip fly fishing and NOT a trucker. So confusing….”
Petitions by truck driver unions for a ban on companies producing fly fishing clothing that mimics their uniforms has thus far been ineffective but they vow to keep on fighting to protect their image. In the meantime, fly fisherpeople continue to take to the rivers looking exactly like truck drivers.
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