Users' privacy is the new focus, says Facebook

Users' privacy is the new focus, says Facebook

Users' privacy is the new focus, says Facebook

Zuckerberg, in a way, acknowledged that Facebook has a problem with mishandling user data by saying "F$3 rankly we don't now have a strong reputation for building privacy protective services, and we've historically focused on tools for more open sharing".

The move to encryption will prevent Facebook from collecting data about its users from their messages, but Zuckerberg said it will still continue to retrieve data from other parts of its platforms. As private messaging becomes more important, Facebook and Zuckerberg want to ensure that both Messenger and WhatsApp will remain the main ways of private communication.

"I understand that many people don't think Facebook can or would even want to build this kind of privacy-focused platform - because frankly we don't now have a strong reputation for building privacy protective services, and we've historically focused on tools for more open sharing", he wrote. "I believe we should be working towards a world where people can speak privately and live freely knowing that their information will only be seen by who they want to see it and won't all stick around forever", he said.

Zuckerberg said this is only the first step, as synchronizing the company's messaging apps could drive e-commerce opportunities.

Facebook makes most of its money by letting advertisers target their messages at very specific audiences.

The comments relate to Facebook's plans to integrate the back end of its popular messaging services, WhatsApp, Messenger and Instagram, which have about 2.6 billion users between them.

The "simpler" platform Zuckerberg envisions will, like WhatsApp, be end-to-end encrypted to keep messages safe from prying eyes.

Whether people are willing to give Facebook a chance - or whether they've simply become used to the notions of mistrust and privacy invasions - remains to be seen, but Zuckerberg says it is going to use 2019 to embark on a period of consultation. And since so many apps still send this kind of data to Facebook, this could give the company an extraordinary insight into a large share of the app ecosystem.

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But as analyst Ben Thompson of Stratechery points out, these changes are in addition to Facebook's current products, not in place of them.

"We applaud Facebook for beginning to focus on the value of providing true consumer privacy and look forward to their extending this new privacy promise to include the marketing of customer data", Unisys Chief Trust Officer Tom Patterson said in an email to SiliconANGLE.

At the same time, he noted that "there's an important difference between providing a service in a country [where human rights are violated] and storing people's data there". "And we could also provide an option for you to set individual messages to expire after a few seconds or minutes if you wanted".

In May 2018, it promised to launch a "clear history" feature that would let people delete personal data Facebook had scooped up.

In his blog post, Zuckerberg acknowledged that there will be skeptics about Facebook's pledge to strengthen user privacy.

Despite Zuckerberg attempting to display that Facebook has "learnt its lesson" in regard to privacy, it has already faced heavy criticism for the length of time it took to respond. PI has also mentioned in its contract with Duolingo, and now, the company has agreed to stop this malicious activity and also said this will not happen in the future, but the most worrying this is that how many apps are still performing these activities and how many apps still striking Apple database and Google database collection and user privacy policies to enhance ad targeting tools of Facebook.

The emphasis of the service is not on private messaging.

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