Apple to offer iTunes movies and TV shows via Samsung TVs

Apple to offer iTunes movies and TV shows via Samsung TVs

Apple to offer iTunes movies and TV shows via Samsung TVs

Samsung has said that from spring 2019 its new smart TVs will include iTunes - software made by rival tech firm Apple.

Samsung Smart TVs in 190 countries will also start to support Apple's AirPlay 2 standard, allowing users to share videos, photos, music and podcasts from their Apple devices to their TV.

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Given that Apple has opened the gates for everyone to bring AirPlay 2 to their TVs, it's only a matter of time your favorite lineup will grace the feature. That severely limits users' access to movies and shows they purchased from Apple, considering all the new ways people can consume digital content today (smart TVs, set-top boxes, mobile apps, to name a few). Each display can also save preferences such as seat position and screen settings for different users, and even Samsung DeX is supported for those who like to get work done on the move. Samsung's smart TVs now run on the company's own Tizen operating system (OS), whereas smart TVs from Sony and LG run on Android TV and webOS, respectively. These TV displays are made up of individual modules of self-emissive micro LEDs, featuring millions of inorganic red, green and blue microscopic LED chips that emit their own light to produce colors on screen, delivering unmatched picture quality that surpasses any display technology now available on the market, said Samsung. So far, iTunes has really only been available through the Apple TV, and bringing it exclusively to Samsung's Smart TVs is kind of a surprising move from Cupertino. It is not even possible to do on Apple TV yet (ask Siri on iPhone or HomePod to play video on Apple TV). "For this reason, it will provide a much-needed services revenue boost for Apple", said Pescatore. But they also represent Apple's growing reliance on service revenues as device sales level off.

There are suggestions Apple are simply looking to expand their footprint (stranglehold?) on the market and others are suggesting it's a recovery strategy from the companies value plummeting after the latest iPhone release. Samsung may be the first in line to offer Apple's content services on its products.

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