Sandra Bullock's New Netflix Movie Inspires People To Take 'Bird Box' Challenge

Sandra Bullock's New Netflix Movie Inspires People To Take 'Bird Box' Challenge

Sandra Bullock's New Netflix Movie Inspires People To Take 'Bird Box' Challenge

Netflix's original horror flick Bird Box is having something of a moment, if you haven't noticed.

With the announcement that Sandra Bullock's "Bird Box" scored 45 million viewers, tt seems that Netflix has crowned itself king of the entertainment world in an age of intense ADD where people can stream whatever they want wherever they want at any time. Netflix, Amazon, Hulu and all the rest fighting for streaming domination share a dedication to operating as though they're immune to the numbers-driven nature of the content business.

The Sandra Bullock-starring thriller has become quite popular on Netflix, becoming the streaming service's most-watch film over the course of seven days. That's a fair bit of Bird-watching!

And is there any way to say what portion of that audience would make the effort of going to a theater and buying a ticket to "Bird Box"?

But recall as well that Netflix's 137 million accounts include about 58 million USA -based accounts, leaving about 79 million accounts overseas.

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If you haven't seen Bird Box for yourself yet, you can give the synopsis and trailer a look-see below. For example, the 45 million figure doesn't identify exactly how many people watched the film. But it's also important to note that Netflix is counting by accounts. Then there's the post-apocalyptic survival story "Bird Box".

Critics have been mixed toward "Bird Box", with many noting similarities to John Krasinski's "A Quiet Place".

Being clear-eyed about Netflix's Twitter brags doesn't mean that we have to be unimpressed with Bird Box's success.

A Netflix representative clarified Saturday that the service only counted views that had surpassed 70 percent of the total run time, including credits.

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