Roger Federer drops decades-old Nike partnership for Uniqlo

Roger Federer drops decades-old Nike partnership for Uniqlo

Roger Federer drops decades-old Nike partnership for Uniqlo

Eight-time champion Roger Federer breezed into the Wimbledon second round on Monday with a 6-1, 6-3, 6-4 win over Serbia's Dusan Lajovic.

Federer showed up at his opening match at Wimbledon wearing a Uniqlo headband, jacket, shirt and socks but still had on Nike shoes.Myles talk about a Grand Slam - surprised Uniqlo went all out here? Nike's rights to the logo are not eternal, though, and they will return to Federer within "the next few years" per Christopher Clarey of the New York Times. The #2 tennis player in the world, and arguably best men's player ever, has ended his 24 year relationship with the Nike, and reportedly signed a *$300 million* deal with Uniqlo. Nike also still owns the "RF" logo. "It's been a long time coming. They are mine. The good thing is it's not theirs forever". But the good news is that it will come with me at one point.

Despite the separation from Nike, Federer is still wearing personalized Nike shoes that include an updated logo just for the 2018 Wimbledon Championships. "For now, I will be wearing Nike", he said.

Federer unveiled his new Uniqlo outfit, confirming the end of his Nike clothing deal after more than 10 years, with the Japanese brand reported to be paying the Swiss superstar around #22million a year.

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Forbes reports that Federer earned roughly $150 million from Nike over the past 20 years.

Federer will be the biggest tennis player to partner with Uniqlo, who were the apparel sponsors of Novak Djokovic till 2017, after which he switched to Lacoste.

"Uniqlo will help Mr. Federer continue taking tennis to new places while exploring innovations in a number of areas including technology and design with him", Uniqlo founder and chairman Tadashi Yanai said in a statement.

"It's also something that was very important for me, for the fans really".

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