10 minute Instagram videos are here

10 minute Instagram videos are here

10 minute Instagram videos are here

Social network Instagram is loosening its restraints on video in an attempt to lure younger viewers away from YouTube.

Accounts with large audiences will be able to distribute programmes lasting up to an hour.

Instagram announced a new service and app today called IGTV.

It will give Facebook more opportunities to sell advertising.

"Long form vertical video from the creators you love".

The initiative comes as parent company Facebook struggles to attract teens, while also dealing with a scandal that exposed its leaky controls for protecting users' personal information.

Instagram wanted IGTV to feel natural.

While Facebook offers no detailed revenue breakdown, the research firm eMarketer estimates Instagram will generate $5.48 billion in net United States ad revenue this year, up 70.4 percent from last year and accounting for more than one-fourth of Facebook's net mobile ad revenue. YouTube now boasts 1.8 billion users.

Additionally, the company has just reached one billion users, which is no small feat.

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Like YouTube, Instagram also has a large community of influential users with huge followings. Only 51 percent of people in that group now use Facebook, down from 71 per cent from a similar Pew survey in 2014-15.

Longer-form original content is coming to Instagram in a very big way.

"Teens may be watching less TV, but they're watching more creators online", explained Instagram CEO Kevin Systrom, who added that Instagram users consumed 60% more video over the a year ago.

We've made it simple, too.

Since then it has become a strong enginer of growth for Facebook in terms of users and ad revenues.

The news was announced a day ahead of VidCon, a popular conference for video creators being held this week in Anaheim, California.

The report says that Instagram isn't looking for content that is "too polished" in the traditional TV show mould, but rather hoping that new-style Internet creators will set a more modern tone. "It's like Coca-Cola and Pepsi", she said.

Watching IGTV videos is a bit like watching an Instagram live video now in that all videos are vertical and you can leave comments while you watch.

Snapchat began featuring vertical video before Instagram, another example of its penchant for copying rivals.

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