Domino's Pizza delivering pothole repairs to a town near you

Domino's Pizza delivering pothole repairs to a town near you

Domino's Pizza delivering pothole repairs to a town near you

"Paving for Pizza" is a new initiative run by the chain to help cities and local government fix aging and deteriorated roads.

Domino's Pizza ($DPZ) is filling in potholes in towns across the USA with a new '"Paving for Pizza" initiative.

The pizza maker says that cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store, so Domino's is hoping to help smooth the ride home for its pizzas.

Are the roads near your house in complete disrepair?

"This unique, innovative partnership allowed the town of Bartonville to accomplish more pothole repairs", Mayor Bill Scherer was quoted by Domino's as saying.

Domino's Pizza has added a new topping to its menu: asphalt.

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Domino's Pizza is taking matters into it's own hands and filling potholes in city streets.

Have you ever been driving your pizza home and you either get into an accident or hit a pothole, destroying your pizza? The campaign was created by the CP+B ad agency, which specialises in drumming up media interest, claiming on their website to make the "most written about, talked about, and outrageously successful work in the world".

A Domino's website is taking nominations for future fix sites.

Officials in the cities Domino's worked with so far said they were happy to get the help, Domino's website said.

Which seems fair enough, really, but does open the door on a worryingly dystopian future where everything has corporate sponsorship, technology runs amok and we have androids and flying cars.

So is it something that Domino's is planning here? "It's wheely important to us!"

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