Amazon lowering prices at Whole Foods for Prime members

Amazon lowering prices at Whole Foods for Prime members

Amazon lowering prices at Whole Foods for Prime members

The 28 Whole Foods locations in the Sunshine State are rolling out Prime discounts on Wednesday.

The next stage of e-commerce giant Amazon's union with Whole Foods has started, with Florida Amazon Prime Members getting an additional 10 percent discount from Whole Foods products on top of the discounts they have already gotten.

This post was syndicated from Digital Trends.

Customers can also link their Prime account to their phone number so that when they shop at Whole Foods they only have to tap in their phone number at checkout.

"We're thrilled for Whole Foods Market to be part of the Prime experience", said John Mackey, Co-founder and CEO of Whole Foods Market.

And other integrations, such as kiosks featuring electronic gadgets and lockers for package pickup and drop-off, have gone more smoothly, Day writes.

Amazon lowering prices at Whole Foods for Prime members

Mackey said, since the merger, the number of items bought per transaction, keenly watched size of the basket has grown, but he refused to give any specifics. "He declined to offer specifics", write Reuters' Lisa Baertlein and Jeffrey Dastin. (KR), the two companies that now dominate the $800 billion USA grocery industry.

A disruption that The Great Atlantic & Pacific Tea Company, for one, isn't around to participate in, alas.

Mackey added in the interview that Whole Foods plans to "become more and more and more competitive".

Amazon said last month that it had more than 100 million paid Prime members worldwide. In fact, the new discounts replace Whole Foods weak customer loyalty program that ended on May 2.

It's the latest effort by Amazon to make Whole Foods more affordable, attempting to shed the grocer's "Whole Paycheck" reputation. "It's more customer engagement and customer satisfaction".

Amazon also has introduced 5 percent back in rewards for purchases at Whole Foods Market with the Amazon Prime Reward Visa credit card. I'm guessing there's no tie-in for the latter with this week's publicity blitz for food writer Michael Pollan's latest book, How to Change Your Mind, but you never know who's cross-promoting with whom nowadays.

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