Gap in hot water with China over T-shift snafu

Gap in hot water with China over T-shift snafu

Gap in hot water with China over T-shift snafu

"Gap Inc. respects the sovereignty and territorial integrity of China", Gap said on its Weibo account. The photo of the Gap tee was snapped inside a store in Canada, and The People's Daily, the official newspaper of the Communist Party, tweeted a photo with the "correct" version of the map.

Gap's apology comes as China has been increasing efforts to police language used to describe Chinese-claimed territories such as Taiwan.

A photo of a gray T-shirt featuring the word "China" alongside a silhouette of a map of mainland China-which was notably missing several China-claimed territories-went viral on the Weibo social network, prompting outrage for being "incomplete".

The clothing brand, based in the USA, is the most recent worldwide business to be in trouble with the government of China over that country's territorial issues. We've learned a Gap brand T-shirt sold in some overseas markets mistakenly failed to reflect the correct map of China.

Taiwan's foreign ministry said in a statement it was "deeply concerned" about Air Canada's move to refer to Taiwan as part of China on the booking website.

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Gap said the T-shirt - omitting Taiwan, Tibet and islands in the South China Sea - had been pulled from the Chinese market and were destroyed.

Global fashion brand Zara was also ordered by the internet regulator in Shanghai to update its website after listing Taiwan as a country, medical equipment maker Medtronic was also ordered to publicly apologise on its website for making the same mistake. In January, websites as well as apps for Marriott were blocked for more than week after the hospitality company listed Hong Kong, Macau, Taiwan and Tibet as individual countries in both emails as well as apps.

In the past, Delta and clothing retailer Zara also found themselves in similar situations for treating China and Taiwan as separate countries.

Most recently, the Chinese Civil Aviation Administration ordered a number of air carriers, including USA airlines, to identify Taiwan, Hong Kong and Macau as Chinese regions on their websites.

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