Is the Apple iPhone X dead?

Is the Apple iPhone X dead?

Is the Apple iPhone X dead?

iPhone-maker Apple has hired Brandon Yoon, a former Samsung vice-president, to lead its operations in South Korea, reports Bloomberg's Mark Gurman.

It is widely believed that Apple will come out three new iPhone models in 2018- two iPhone X variants and a lower-priced, mid-range iPhone model. Moreover, according to a recent report from the Korean Herald, the company could face penalties for pushing marketing costs to local telecoms. It was reported afterward that Apple had, in fact, made the new price of OLED displays a requirement. Currently, the OLED panel is estimated to account for about one third of the total production cost of an iPhone X. Apple is allegedly "requiring" Samsung lower the unit price from $110 United States dollars to $100. Both companies are said to be in negotiations, with Apple trying to lower the price of the screens, which could factor into the rumoured lower prices this year's iPhones.

Apple is reportedly set to purchase some 100 million OLED panels from Samsung this year.

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It should also be noted, however, that at a collective 60 percent, the current iPhone models are selling just a bit better than previous-generation iPhone models, showing the customers' preference for cheaper iPhones.

While Apple has relentlessly been shifting outside supply chains in-house, it still has to rely on its competitor Samsung for its access to OLED displays.

A survey by Consumer Intelligence Research Partners revealed that the iPhone 8 and iPhone 8 Plus are now selling better than the iPhone X. Does this mean that Apple will really kill the iPhone X soon? The precipitate drop is likely to happen when OLED panels producers in China will decide to drop the prices to keep their present production outputs.

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